drip campaign

drip campaign
drip campaign drip campaign campaign

* * *

drip campaign UK US noun [C] MARKETING
a way of advertising a product or service in which a series of letters or emails are sent out repeatedly over a period of time: »

Potential customers are placed on an automated e-mail drip campaign where updated home listings are sent to them on a weekly basis.

Compare DRIP ADVERTISING(Cf. ↑drip advertising), DRIP MARKETING(Cf. ↑drip marketing), DRIP METHOD(Cf. ↑drip method)

Financial and business terms. 2012.

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Look at other dictionaries:

  • drip advertising — ➔ advertising * * * drip advertising UK US noun [U] MARKETING ► continuous small amounts of advertising for a product or service over a long period of time: »Drip advertising ensures a brand is constantly in the public eye, and is more effective… …   Financial and business terms

  • campaign — cam‧paign [kæmˈpeɪn] noun [countable] a planned series of actions that are intended to achieve something or persuade people to do something: • The charity has launched a campaign to end the trade in rhinoceros products. campaign for/​against •… …   Financial and business terms

  • drip marketing — UK US noun [U] MARKETING ► a way of selling products or services by contacting possible customers by phone, letter, email, etc. repeatedly over a period of time: »Drip marketing is the opposite of a marketing blitz. → Compare DRIP ADVERTISING(Cf …   Financial and business terms

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  • E-mail drip marketing — is a form of e mail marketing where a company sends ( drips ) e mail messages to subscribers on a scheduled basis established using e mail marketing software. [Definition of Drip Email in Real Estate… …   Wikipedia

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